# Content center: topics, articles, publishing — Export assistant — Annulo

> Get topics, write articles (long-form, image posts, videos), publish each one to your websites and the social accounts that take its type, and rewrite it into another type for other platforms.

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[Annulo platform](/en/help.md) [Creator studio](/en/help/templates/creator.md) [Export assistant](/en/help/templates/trade.md)

[Getting started](/en/help/templates/trade/quickstart.md) [Overview and weekly summary](/en/help/templates/trade/overview.md) [Social media](/en/help/templates/trade/social.md) [Content center: topics, articles, publishing](/en/help/templates/trade/content.md) [Publishing calendar and library](/en/help/templates/trade/calendar.md) [Site traffic](/en/help/templates/trade/site.md) [Google rankings](/en/help/templates/trade/search.md) [AI search](/en/help/templates/trade/geo.md) [Site check](/en/help/templates/trade/audit.md) [Inquiries](/en/help/templates/trade/leads.md) [Company & products](/en/help/templates/trade/company.md) [Sites & accounts](/en/help/templates/trade/channels.md) [The assistant](/en/help/templates/trade/assistant.md) [Settings and keys](/en/help/templates/trade/settings.md) [FAQ and troubleshooting](/en/help/templates/trade/faq.md) [API reference](/en/api.md)

# Content center: topics, articles, publishing

Get topics, write articles (long-form, image posts, videos), publish each one to your websites and the social accounts that take its type, and rewrite it into another type for other platforms.

Content & publishing → Content center in the sidebar, with two tabs: "Articles" and "Topics". An article is what you post: once it's written, publish it to your websites and social accounts.

Article types

Each article has a type, chosen when you create it. Platforms' post forms differ, so there are three:

| Type | What you write | Goes to |
| --- | --- | --- |
| Long-form | Title, summary, rich text (headings, lists, images in the text) | Websites (creght sites, WordPress), Zhihu |
| Image post | Title, plain text, a set of images (the first is the cover) | Xiaohongshu, X, LinkedIn, Facebook, Instagram |
| Video | Title, description, one video | YouTube, Douyin, Bilibili, and image platforms that take video |

To post a long-form article to Xiaohongshu or X, "Rewrite" it into an image post (below).

Topics

The "Topics" tab. Topics come from:

- **Suggest topics**: the assistant suggests a batch from your company and product details and existing topics, without repeats;
- **From search**: queries people search on Google with no page of yours ranking, added on each Google sync and marked as from search;
- **AI search**: "Turn uncited into topics";
- **Add manually**: your own title and angle.

[![Content center · Topics](https://fsu.creght.com/site/2103669300995821568/1791354314635__trade_help_content_topics.png?w=3072&fmt=webp)](https://fsu.creght.com/site/2103669300995821568/1791354314635__trade_help_content_topics.png) Content center · Topics

- Click a topic title or "Edit topic" to add the angle, target keywords, target buyers, the buyer question to answer, related products, outline, writing language, CTA and missing facts, then "Save and draft";
- "Write article" has the assistant write that one;
- Click "×" (Drop this topic) for ones you won't write; dropped topics can be restored from the written / dropped list below;
- "Suggest topics" first opens a dialog where you can add requirements for this batch only, such as which kinds or how many at a time; leave it empty to follow the defaults.

Writing

Three ways to start:

- "New article": pick a type and put a subject, points or a rough draft in "What to write", then either "Write it myself" (creates a draft and opens it; the first line becomes the title, the rest goes into the body) or "Let AI write it" (the assistant writes it following your writing instructions; with nothing filled in, it picks the most worthwhile topic);
- "Write article" on a topic: writes that topic, again after picking a type; you can add points or a draft.
- Written in Notion: paste just the Notion page link into "What to write" and click "Import from Notion" to save it as a draft, with images saved to your library (connect Notion first in Annulo, Settings → MCP). The article page shows the source under the title; when the document changes it says "Document changed", and "Update from document" pulls it in, asking first if you edited the body here.

While the assistant writes, the page shows "The assistant is writing…", usually for a few minutes; "View progress" shows each step. The result is a "Draft" under Articles. Change the long-term instructions under "More → Writing instructions" at the top right. The assistant only uses facts from your company profile and product catalog and doesn't make up data or cases; matching images from the Library and product photos are added. Long-form articles follow the tone and structure of articles already on your website.

Editing an article

Open one:

- "Edit": fields depend on the type. Long-form: title, summary and body (headings, lists, images; paste or drop images, type / to insert a block). Image post: text and images ("Pick from library", drag to reorder; without images, "Cover text" becomes a text cover). Video: pick a library video or "Upload from this computer" (stays on this computer, up to 8 GB, cleaned up after 90 days), then the description. All three have hashtags;
- "Ask AI to revise": say what to change; it edits the current content, touches only what you mention, and keeps the type. "More → Revision instructions" is what it follows every time;
- "More → Delete": articles that have been posted or scheduled can't be deleted.

Rewrite

Click "Rewrite" on an article (or "⋯ → Rewrite" on its row in the list) and pick the type. Either way you get a new article and the original stays as it is:

- "AI rewrite": write what you want and the assistant rewrites it for that type;
- "Convert": no AI, the content stays word for word and only the format changes: long-form headings and paragraphs become plain lines and its images become the post images; the other way, each line becomes a paragraph and the images go at the end. With the same type picked, this button is "Duplicate".

The new one is in the list and says which article it was "Rewritten from"; the original lists its "Rewritten articles". "⋯ → Duplicate" in the list copies an article as a new draft.

**Rewrite presets**: save instructions you use often and fill them in with one click. If you often turn articles into posts for X, write "Short, under 200 words, open with a hook" under "Rewrite into Image post" and click "Save as preset". Clicking a preset fills in both the type and the instructions; edit, delete or add presets under "Manage presets" in the rewrite dialog.

Publishing

Click "Publish" on an article:

- All websites and social accounts are listed; the ones that take this article's type can be ticked (several is fine). Others are greyed out with the reason, and you can rewrite first. Expired logins and logins on another computer are noted too;
- Websites take long-form articles only. The first time, click "Let AI set up publishing": AI looks at the site's article fields (and sets up a blog if there isn't one), writes the mapping and does a test post; after that you publish directly;
- You're warned when the text is over a platform's limit, or when the article already went to that account;
- Choose "Publish now" or "Schedule". Publish now posts one by one and shows each result; scheduled ones are posted on time by Annulo (Annulo must be open).

What goes out is the article as it is at that moment; editing it later doesn't change what's already posted, though websites can be updated from the publishing record, now or at a scheduled time. After an article first goes to a website it's added to Google rankings → Tracking, and 17 days later you see how many search clicks it brought.

Publishing records

"Publishing" below the article: one row per website and account it went to, with status, time, the link on the platform, and views, likes and comments from the latest collection.

- Failed posts show the reason; fix it and "Publish again" (a retry first looks for the post on the platform, so one that already went out isn't posted twice);
- Scheduled ones can be moved, published now, or unscheduled;
- Social records that didn't go out can be removed with "Delete record"; websites have "Update on site", and failed ones "Let AI fix it";
- "Account data" goes to Social media.

Article list

On the "Articles" tab, search titles and text, and filter by "Draft", "Published" and type. Published articles list the websites and accounts they went to; click one to open that article's record.

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Social media](/en/help/templates/trade/social.md) [Next →\
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Publishing calendar and library](/en/help/templates/trade/calendar.md)

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